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Monster Cable Products, Inc. was founded in
1979 by Noel Lee, who was then a laser-fusion
design engineer at Lawrence-Livermore
Laboratory, as well as an audiophile and
professional drummer. Lee discovered that
wires of different constructions produced varying
degrees of audio performance when hooked up to
loudspeakers. From this discovery, he developed
a high performance speaker cable, named it Monster Cable,
and literally created an industry. The invention of
Monster Cable created a new product category that
revolutionized the audio market. Prior to Monster Cable,
most stereo systems were wired with ordinary "zip-cord,"
the same cable used for electrical household and lamp wire.
Their inferior construction and cheap materials restricts
power, dynamic range and clarity in the lows, mids, and highs.